About
An evidence project, built in public.
I am building the Agentic Product Lifecycle Atlas as an independent reference for the people improving how teams adopt agentic AI — product operators, engineering leaders, design operators, platform engineers, and the security teams who have to make all of it safe to ship.
Senior product and AI systems leader with 20+ years' experience building and scaling digital products across SaaS, ecommerce, marketplaces, travel, and customer experience platforms. Led product organisations and transformation initiatives at Genesys, TripAdvisor, Expedia, and Ding, with deep experience in product strategy, experimentation, analytics, AI-enabled workflows, and customer-centric delivery.
The atlas is grounded in real published material: talks, repositories, skills, tools, and case studies from people I trust. Where I cite someone, the link goes to their canonical source. Where I evaluate a tool, the rubric is documented and the confidence level is honest.
If you spot a gap, a wrong attribution, or a phase I have framed badly, send feedback. I revise.
What I do
I advise CEOs, founders, and product or engineering leaders on adopting agentic AI — what's worth building, what's worth buying, where the real risks sit, and how to ship it without losing control. The work draws on product strategy, experimentation, analytics, AI-enabled workflows, and customer-centric delivery across complex digital businesses.