Lifecycle atlas
The 12-phase map.
From Discovery to Agent Governance — what's real, what's risky, what to look for in each phase. Decision rules for every phase.
Open the Atlas →Independent · evidence-led · 2026 edition
The trusted verification layer for agentic product development.
The Agentic Product Lifecycle Atlas is an independent reference for product, design, engineering, and platform operators adopting agentic AI, mapping 12 phases to skills, tools, evidence, and decision rules.
AI Product Playbook publishes the Agentic Product Lifecycle Atlas as an independent, evidence-led reference for agentic product development.
Talent matrix
Skills, tools, talent — checkable.
An inventory of people, skills, and tools mapped to lifecycle phases with traction signals and evaluation confidence.
Browse the matrix →Start with the workflow. Choose tools by the work you're trying to improve, not the vendor leaderboard.
Compare with evidence. Examples, references, outcomes — before you trust any recommendation.
Built for operators. See the gaps, weigh the options, adjust the workflow, verify what actually improved.
Governance from day one. Identity, permissions, sandboxing, and audit trails shape every agentic system worth shipping.
Prototype to learn. Use generated artifacts to test assumptions before you commit to production.
Independent advisory from Mark Brophy, a senior product and AI systems leader with 20+ years across SaaS, ecommerce, marketplaces, travel, and customer experience platforms. Get in touch →